Starting a podcast can be a tough task – you need to know what mic to get, how to record and publish audio, build a website, and more. You also need to get your podcast into the ears of listeners. Last week I launched a new course, Build Your Podcast Website in 3 Days, but that does you no good if you don’t have a podcast in the first place! So I thought I’d talk about what you need to consider when starting your own podcast.
Why Start a Podcast?
Podcasting has been around for over a decade, but it’s really starting to pick up steam now. There are a few worthwhile reasons for starting a podcast:
- It’s a different content channel you can use to build your audience. Plus, podcast audiences are super loyal
- It’s a good way to build authority on a certain topic
- You can cross promote your own products and services (in a good, useful way for the audience)
- You can make extra income through sponsorship
No matter what your reasoning may be, here are 7 tips for you as you get started.
1. Podcasting Takes Time
Only do it if you have time, and understand most podcasts are not, “I’ll just do it real quick.” You need to set time aside, come up with a script or schedule interviews, and then you need to edit and put the show together. It can be a time consuming process, and it’s important to know that going in so you can manage your expectations a little bit.
2. Be Willing to Invest a Little Money
Know your strengths and be willing to invest a little money into the project. For example, editing is not my strong suit, so I hire out for that. Keeping point number 1 in mind, you can do things to help you invest less of your own time into show – then you can focus on creating great, consistent content to grow your audience.
I understand that starting out especially, it’s hard to spend money on something that might not work, but you can find an editor (or mostly anyone) on Fiverr and invest $10-15 an episode to offload just some part of the work. It will make the process a lot easier for you.
3. Use a Good Audio Host
Apple Podcasts (iTunes) and other podcast directories don’t host your podcast episodes for you – they pull from a host. So you should sign up for a service that is good at hosting audio; then when your show does take off, your site or podcast can handle the extra load. I recommend Castos and Libsyn.
4. You Don’t Need the Best Audio Quality
You don’t need to sound like NPR or your favorite radio / TV host, but your audio needs to be better than a phone or built in mic. The ATR-2100 is less than $70 and great starting out. There are also some in the $40–50 range that are suitable.
5. Record a few Before Going Live
There are a several reasons you might want to record a few episodes ahead of time. The first is so you have some content stocked up. There’s nothing worse than launching episode 1 and then realizing you don’t have an episode 2 (or 10 or 20). Create 5-10 episodes so you give yourself some lead time to create more content without missing a publish date.
This also allows you to test the format to see if you like it or not. You don’t want to put all this work into a show and then realize it’s not the medium for you. So do a few, and if you like it, do more!
6. Submit it to more than just Apple Podcasts
Apple Podcasts (iTunes) is the big dog in the podcasting game, sure, but there are a few other major directories you’ll want to get your show on, like Stitcher, TuneIn, and Spotify if you can.
This will ensure than anyone listening to podcasts anywhere will be able to consume your show, and not just people using the Podcast app on their iPhone.
7. Have a Dedicated Website for Your Podcast
One of the things I truly feel helps my podcast grow is its website. I have notes, transcripts, and other resources available for listeners there.
Don’t just rely on linking people to your iTunes feed. As mentioned before, you’re excluding anyone who can’t or won’t use the Apple Podcasts app. Plus, your content is beholden to single platform. With your own website, you can customize and add any content you want, and you can direct listeners to subscribe on their favorite app.
And hey, I have a course that shows you exactly how to build that website AND submit it to all the major directories. For the next 7 days, you can get a special offer on the course by going here: Build Your Podcast Website in 3 Days.
So, Will You Start a Podcast?
Have you been convinced to start a podcast? What will it be about? I’d love for you to reach out and let me know so I can take a listen when it launches.